If i asked a question about why should organisations evaluate their performance? Would a response like this be full marks? Evaluating the organisations performance can determine whether or not the set objectives were achieved, if they were achieved this means the performance is performing adequately, however if the objectives were not reached the organisation can use key performance indicators to investigate the flaws in the organisations performance, e.g. (number of sales, which is a KPI) is a measure of the number of products sold. Measuring the number of sales can help determine the organisations performance especially marketing strategies, so therefore the organisation can set a specific objective regarding their marketing strategies to help improve their performance.
Thoughts?